In today's Chinese ceramic tile market, imitation natural stone ceramic tiles occupy an absolute advantage and are gradually replacing natural stone. However, in the final analysis, it is still unable to achieve the rich changes, consistent overall effect and decorative effect of natural stone.
Recently, Nobel's 5th generation porcelain polished tiles - "all-through" porcelain polished tiles - were successfully put into production. The body of the product is highly consistent with the surface texture. Not only is the material and color integrated throughout the body, but it also achieves a true sense of "Texture throughout". "Full-body" porcelain polished tiles have comprehensively overcome the industry technical problem of inconsistent ceramic tile body texture and surface texture, making the tiles truly "the same on the outside and the inside", infinitely close to natural stone from the outside to the inside. The launch of this product will lead to a new level of "true" overall body and become an important milestone in the development of industry technology.
Industry problems, how to solve the problem of "inconsistency between appearance and inside" of ceramic tiles
Natural stone has always been the mainstream of the high-end decoration market. Its biggest advantages are natural patterns and warm texture. However, many natural stones are often relatively expensive due to the scarcity of resources and non-renewability. For example, fish belly white, the market price Most of them are around 10,000 yuan per square meter. With the overall technological upgrading of the ceramic tile industry, the widespread application of digital inkjet technology has provided a technical basis for manufacturers to imitate the colors and textures of various natural materials. Major manufacturers have also launched various types of marble tiles that imitate natural stone. Because they are more environmentally friendly and healthy, they have been favored by consumers.
However, most of the marble texture tiles currently on the market only copy and simulate the stone texture on the "surface" of the tile. Although the surface texture is close to that of stone, it is almost real, but on the ceramic tile body, there is either no texture, or the textures of the body and the surface are inconsistent up and down, which does not have the integrity of natural stone. It is difficult for the ceramic tile to be "the same on the outside and the inside" as a whole. . In application scenarios such as chamfering, grooves, and exposed sides, it is difficult for ceramic tiles to truly replace natural stone.
The imitation stone texture of ceramic tiles is a permanent issue in China's ceramic industry. How to realize the rich changes of natural materials and the full-body effect that is consistent on the outside and inside is not only the demand of the market, but also the dream of ceramic people!
The world's first "intelligent texture body" technology, fullyThe world's first "full body" porcelain tiles
Innovation-driven development is Nobel’s consistent philosophy. From various actions such as the first introduction of digital inkjet technology and the first micron-level "all-ceramic color bleeding" technology, it can be seen that Nobel has been pioneering the digitalization of ceramic tile decoration.
In order to solve the industry pain point of "inconsistency between appearance and appearance" of ceramic tiles, Nobel Ceramics established the project in 2018, uniting 3 countries, 5 major institutions, and top domestic and foreign expert teams to establish a project team of more than 300 people, which lasted more than 700 working days and invested millions of dollars. With R&D funding of 100 million yuan, it pioneered the "intelligent texture full-body technology" and successfully mass-produced the fifth-generation porcelain tiles - "full-body" porcelain tiles. This series of ceramic tiles not only has a full-body material (both the surface and the adobe are made of porcelain) and a full-body color (the adobe and brick surface are similar in color), but also has a true full-body texture (the texture of the adobe and the texture of the brick surface are highly consistent), which is the first in the world. This is a ceramic tile that achieves "full body". This series also represents the highest technical level of ceramic tiles in the industry.
The world's first Nobel technology - "intelligent texture technology" is another major technological innovation in the industry after the micron-level "all-ceramic color penetration" technology of porcelain tiles. This technology mainly includes two technology patents. The first patented technology is high-precision multi-color full-body technology. It is the first time in the industry to realize the digitization of body decoration. The required body decoration texture is digitally input, and the graphic changes are flexible and controllable. The second patented technology is intelligent identification and alignment. Technology can be associated with digital inkjet decoration, making the surface correspond to the texture and color of the body, solving the problem that the surface and the body cannot be "truly integrated", truly realizing the texture of the body, and ultimately realizing the "full body" of the product .
"Intelligent texture all-over" technology achieves a high degree of consistency between the ceramic tile body texture and surface texture
The fifth generation of porcelain tiles - "all-in-one" porcelain tiles rely on two new patented technologies to not only perfectly preserve the "four major" original advantages of the porcelain tile category, but also truly realize "all-in-one", that is, all-in-one materials and colors All-over, all-texture.
"Full body"Porcelain tiles lead the industry to a new level of "real" integrity
Products and technology are always the strongest proof of an enterprise’s strength. Since its establishment, Nobel has always insisted on leading the development of the industry with technological innovation and driving corporate development with product innovation. At the same time, it adheres to the brand concept of "technology, achieves fine beauty" and the brand attitude of pursuing "fine beauty" , using better technology to provide consumers with better ceramic tiles.
"Porcelain polished tiles" have always been the best representative category of ceramic tiles in the industry. With the core advantages of 100% stone gloss and all-ceramic materials, they have performed very well in replacing or even surpassing stone. As the pioneer of this category, Nobel has extremely strict control over product details to achieve both "form and spirit". It pursues "fine beauty" in all aspects such as texture, color, surface and body, and is durable. A closer look and a closer look reveal the delicate beauty of the product from the outside to the inside. In each product upgrade and iteration process, we use leading technology to break through ourselves and the industry, constantly refreshing the industry's "real" imitation natural stone to new heights.
The fifth generation of porcelain polished tiles - "full body" porcelain polished tiles, 100% close to the stone texture, is the ceramic tile product closest to natural stone on the market, further broadening the application fields of ceramic tiles, and the decorative effect can completely replace stone. I believe that the launch of Nobel's "all-in-one" porcelain polished tiles will inevitably promote technological changes in the industry, lead the industry into a more "authentic" and even the most "authentic" era, lay a solid foundation for the future development of the industry, and open up China's architectural ceramics A new chapter in history.
