As the largest professional architectural ceramics exhibition in Central China, the Central China Architectural Ceramics Boutique Collection is known as the "No. 1 Architectural Ceramics Exhibition in Central China." Yesterday (August 8), the 2022 Central China Architectural Ceramics Boutique Collection officially opened at the Jiangxi Gao'an Porcelain Capital International Jiangxi Architectural Ceramics Convention and Exhibition Center. It is reported that this is the first ceramics exhibition in the Gao'an production area since the outbreak of the new crown epidemic in 2020, and has attracted great attention both inside and outside the production area.
Extremely popular
Guangdong ceramic companies such as Dajiulu and Guanzhu seize the C position< /span>
The Central China Building Ceramics Exhibition, which was launched again after two years, takes "New Ceramics, New Opportunities and New Futures" as the theme, and builds a building ceramics field centered on Gao'an, radiating to Central China, and facing the whole country. "Find products, find brands, find "Manufacturers, looking for business opportunities" exhibition and sales platform has aroused the enthusiasm of construction ceramics brands inside and outside the production area to participate in the exhibition. It is understood that this year’s boutique gathering has brought together more than 300 construction ceramics companies and brands from Guangdong, Jiangxi, Fujian, Hunan and other production areas. The core exhibition hall has a scale of 30,000 square meters. The exhibiting products cover rock slabs, large slabs, medium-sized slabs, etc. Slabs, marble tiles, antique bricks, exterior wall tiles, floor paving stones, Western tiles and raw and auxiliary materials.
In terms of participating brands, well-known ceramic companies in Guangdong such as Dajiulu, Guanzhu, Huapeng, White Rabbit, Xinzhongyuan, Dongpeng (raw materials), etc. made a major appearance, and Asus, Sun, Roosevelt, Ruiyang, Tianxin Technology , Jin Taiyuan, Obama, Qinyuanchun, Augute, Xinruihong, Carome, Jinglong, Meichen and other pan-high-end ceramics companies also presented their new products.
According to reports, in order to allow exhibitors to quickly and efficiently set up and participate in exhibitions in a short period of time, this year's Boutique Exhibition specially built a "temporary standard exhibition area" in part of the exhibition area on the second floor of the core exhibition hall to provide small and medium-sized enterprises and brands with Low-cost, high-efficiency exhibition solution. This efficient exhibition area has attracted the favor of many raw and auxiliary material companies. It only needs to install posters and put on sample boards to quickly present the exhibition effect.
On the afternoon of August 8, the 2022 China Ceramic Tile Trend Conference hosted by the China Building and Sanitary Ceramics Association and the "Ceramic Information" newspaper was grandly held. Miao Bin, President of the China Building and Sanitary Ceramics Association, Xi Jiebin, member of the Standing Committee of the Gao'an Municipal Party Committee and Vice Mayor, Ye Delin, Chairman of the New Pearl Group, Ouyang Tiansheng, President of the "Ceramic Information" newspaper and Chairman of the China Ceramics Network, attended and delivered speeches, Secretary of the China Building and Sanitary Ceramics Association Chen Gaozhao, founder of Changgongwei and Ferona Cement Tile, Liang Xueqing, general manager of Ouwenlai Ceramics Brand Marketing Center, and Meng Zhengqiang, a senior ceramics expert, respectively gave keynote speeches to sort out the development trend of the building ceramics industry and discuss the direction of brand transformation and upgrading.
Let a hundred flowers bloom
The ceramic tile brand’s new products and new processes are eye-catching
At this year’s Boutique Exhibition, participating brands have showcased their core products and new processes. The products are mostly in plain color, texture, soft light, and matte styles, focusing on the superposition of multiple processes on the surface and functionality.
Dajiaolu, a frequent visitor to the ceramics exhibition, continued to launch the "Super Wear-Resistant Ten Thousand People PK Competition" at the exhibition this time. It attracted many viewers to actively participate in the first appearance, and immediately established the reputation of the product's super wear-resistance. At the booth, Dajiulu still displayed three core super wear-resistant ceramic tile products: the first-generation super-wear-resistant diamond glaze, the second-generation micro-engraved super-wear-resistant diamond glaze, and the third-generation nano-soft light super-wear-resistant diamond glaze.
Guanzhu focused on demonstrating its slate products and slate deep processing capabilities; as the pioneer of soft light technology, Huapeng unveiled a series of new soft light tiles, with mainly plain colors. The main specifications include 600×1200mm, 750×1500mm and 900×1800mm; Roosevelt released the new Magician micro-stone on site. The products and processes displayed also include texture series plain large slabs, Magician 8K high-definition micro-stone, ultra-fine dry-grained rock slabs, and velvet dry-grained etc.; Obama took anti-skid tiles as the main product of the exhibition and launched a new "seven-star anti-skid tiles"; SunThe booth displays ceramic tile products mainly with light texture and plain color. The product technology includes dry granule, skin glaze, full polish, etc., which have the advantages of shimmer, elegance, light texture, and texture. Tianxin Technology’s exhibition category features landscape thick tiles. , terrazzo tiles and modern antique tiles are mainly used. Its products are wear-resistant, non-slip, easy to clean, and have texture. The new starlight glaze craftsmanship of Auguste’s antique innovation masterpiece was first unveiled at the exhibition...
Based on the Foshan Ceramics Expo held some time ago, whether it is the Guangdong or Jiangxi production areas, the products launched by ceramic companies are mainly plain textures, which is also the mainstream product trend in 2022. However, compared with the scene at the 37th Foshan Ceramics Expo, which was full of wabi-sabi style products, the 2022 Central China Architectural Ceramics Boutique Collection showed some differences in products, including not only functional products such as wear-resistant bricks and anti-skid bricks, but also There are diversified style products such as bright bricks, thick bricks, modern antiques, etc.
Momentum is strong
Guangdong ceramic enterprises settle in Jiangxi
Compared with Guangdong production areas where the kiln opening rate of ceramic tile production lines continues to decline, the kiln opening rate in Jiangxi production areas has remained at a high level since the beginning of the year. This has also allowed Jiangxi ceramic companies to show strong performance in the first half of this year. development momentum. Official sources said that the revenue of 57 ceramic companies in Gaoan exceeded 8.2 billion yuan from January to May, a year-on-year increase of 14.41%.
In mid-June, after the Gao'an epidemic ended, the local government introduced relevant policies and measures to alleviate the difficulties of enterprises, focusing on creating a Gao'an Ceramics Exhibition, hoping to use the exhibition effect to enhance the brand influence of Gao'an Ceramics and Strengthen the channel construction of ceramic enterprises. It is reported that as the first post-epidemic exhibition in the Central China Architectural Ceramics Producing Area, the 2022 Central China Architectural Ceramics Boutique Collection has been scheduled, and an influx of brands participating in the exhibition have called or visited to inquire. According to the person in charge of the Ceramic Capital International Investment Promotion Department, “Since the exhibition was finalized, there have been calls or door-to-door consultations with customers participating in the exhibition every day, and companies have signed contracts to settle in the exhibition hall of the Ceramics Exhibition Center. HuapengCeramics and Colora Ceramics have already taken over the brand showroom, and Huapeng Ceramics is undergoing renovation in full swing. ”
In addition, the holding of the 2022 Central China Architectural Ceramics Boutique Fair also successfully increased the production and sales rate of ceramic companies in Gao'an production areas. Previously, the person in charge of a ceramic enterprise in the Gao'an production area said that the holding of the Gao'an Ceramics Exhibition had a significant boost to the production and sales of the Gao'an production area, and at least increased the kiln opening rate in the Gao'an production area by 10% to 20%. Before the launch, there were a large number of trucks queuing up at the production bases of Roosevelt, Ruiyang, Greely and other ceramic companies, waiting to enter the factory to pull bricks, and the sales situation was very good.
It is worth mentioning that in addition to Huapeng and Korola settling in Gao'an, the Jiangxi office of Foshan Jingang Enterprise Group, a ceramic production supporting enterprise, also officially settled in Gao'an Porcelain Capital International on July 25. In addition, relevant statistics show that ceramic production supporting enterprises that have settled in Gao'an production areas as offices or production bases include Keda Electromechanical, Dow Glaze, Zhongtian Environmental Protection, Yiding Technology, Qicai Ball Stone, etc. Ceramic enterprises and ceramic production supporting enterprises have successively settled in Gao'an, which reflects the development momentum of Gao'an production area against the trend.
