After the epidemic raged, General Tile relied on its strong corporate heritage, brand influence and high-quality product research and development capabilities to take the lead in standing out after the epidemic, showing strong resilience.
On June 18, the 2022 "Top Ten Brands of Building Sanitary Ceramics" selection was held online Put on the list.
The new strategy has achieved remarkable results and gradually entered a new development cycle
Since General Tile released its new strategy in March this year, the pace of transformation and upgrading of General Tile has accelerated significantly, and the new strategy of "three major upgrades, six major measures, five major stages, and three major policies" has become increasingly clear. Today, certain results have been achieved and have been recognized by outside authorities.
In the 12th (2022) Top Ten Architectural and Sanitary Ceramics Brand List selection, General Ceramics won the title of "Ceramic First-Class Brand", and General Slate was rated as "Rock This is another award after winning the double heavyweight honors of "Top Ten Brands of Slate Home Furnishings" and "China Building Materials and Home Furnishings - Quality Gold Award" in early June.
It is understood that the selection of the top ten brands this time is based on last year's selection, the selection criteria are more stringent, and the selection scope is wider. The selection results are determined by online voting and expert review, with online voting accounting for 50% and expert review accounting for 50%. Comprehensive evaluation of selected ceramic brands.
Explore leading technologies and enter the first-line camp
At present, it is an inevitable trend to achieve green development of enterprises and promote low-carbon and high-quality development of enterprises. As a representative of the benchmark enterprise in the ceramic industry, General Ceramics is committed to the company's "intelligent production" and actively promotes the transformation and upgrading of the industry. It adheres to the brand concept of first-line big brand and seven-star high quality, and creates high-quality and beautiful living spaces as its brand mission, showing China to the world. The responsibilities and responsibilities of national enterprises.
In terms of intelligent digital upgrade, General has been strengthening its independent innovation capabilities. Through various resource investments in R&D, production, logistics, etc., it has deeply integrated digitalization and intelligence. Thinking integrates high-end intelligent manufacturing and takes the lead in introducing world-leading stone slab equipment such as Italian Sacmi Continua+ continuous molding, Modena MDS double-layer kiln, and Mega multi-channel inkjet machine, and joins hands with well-known domestic and foreign ceramic equipment companies to Promote high-quality development with intelligent manufacturing and output high-quality products in all categories, specifications, thicknesses, textures, and processes.
Remain true to the original intention: implement the dream of upgrading the slate industry
Under the new normal of my country's transformation of economic development mode, the general has taken the lead in establishing a slate brand with forward-looking strategic decisions and a number of internationally leading intelligent slate production lines. Mass production has been started one after another, and slate R&D and intelligent manufacturing bases have been completed one after another, actively promoting the construction of green "smart factories", and contributing experience and strength to promote high-quality development of the entire industry.
Over the years, General has actively improved its R&D and innovation capabilities and continuously focused on products. Not only has the Seven Star Slate Research Institute and the Seven Star Technology Research Institute been established, but its product quality is strictly in line with the "7 Star Standard" and is sold well in more than 120 countries and regions. It has more than 1,000 specialty stores in China and a marketing network all over the world. It has won more than 100 awards including "China's 500 Most Valuable Brands", "First-line Ceramic Brands", "Top Ten Ceramic Brands", "International Famous Brands", etc., and has participated in the drafting of a number of national standards to assist the development of the industry.
At present, the road to transformation and upgrading of the general is beginning to appear, but the reform tasks in the future are still arduous. In the second half of the year, General will focus on the new strategy of "three major upgrades, six major measures, five major stages, and three major policies", continue to deepen reforms, strengthen talent building, iteratively upgrade R&D capabilities and product capabilities, and strive to expand the construction ceramics market and enhance Production capacity and efficiency, consolidating advantages, expanding results, accelerating towards a new cycle of high-quality and high-growth development, and moving forward to achieve the general's new 20-year development goals.
