According to the "Shanghai Good Trademark Evaluation and Management Measures" of the Shanghai Trademark and Brand Association, after nearly eight months of strict screening and evaluation, the "Asia" trademark has passed the publicity period and was officially awarded " "Shanghai Good Trademark", the results of the selection were announced on the sixth and seventh pages of "Liberation Daily" on December 8, 2021.
"Shanghai Good Trademark" is jointly evaluated by the Shanghai Trademark and Brand Association inviting experts from relevant industry associations, representatives of social groups, experts in various fields such as economy, law, and intellectual property, and representatives from relevant departments. , its evaluation criteria include brand awareness, influence and brand value, trademark registration years and other aspects, and has a professional, systematic and fair evaluation system. Asia Asia won the brand honor of "Shanghai Good Trademark" this time, which not only demonstrates the company's good market reputation and profound brand heritage, but also affirms its innovative development strategy.
The origin of “Shanghai Good Trademark”
Since 1995, Asia has been rated as a "Shanghai Famous Trademark" for many consecutive years. After the government stopped rating famous trademarks, the Shanghai Trademark and Brand Association responded to the market's call for excellent brands and rated it as a "Shanghai Good Trademark". It is also a Shanghai Good Trademark. The Municipal Trademark and Brand Association conscientiously implements Shanghai's "Four Major Brands" strategy, further promotes Shanghai's trademark and brand culture, gives full play to its trademark and brand effects, and helps Shanghai's trademark and brand take root in Shanghai, face the country and the world, and promote high-quality economic development. According to relevant regulations, the "Shanghai Good Trademark" is valid for three years from the date of official recognition.
48 Years of Focus on Professionalism and Achieving Good Trademarks
Asia Ceramics The predecessor of Fufeng Kiln Industry was founded in 1973 in Yingge Town, the hometown of Taiwanese ceramics. Jiji creatively launched three-dimensional art ceramic tiles in the history of Asian architectural ceramics. It entered the mainland in 1993. From 1996 to 1999, it ranked among the top 500 industrial enterprises in Shanghai by sales revenue for four consecutive years. It was listed in Singapore in 1998. In 2008, Jinming Group invested heavily in acquiring Asia. Since being awarded the "Top 500 Chinese Brands" in 2009, Asia's brand value and ranking have increased year after year. In 2016, Asia Asia signed Louis Koo, and the brand image was strongly upgraded, with 6 consecutiveIt won the title of "Top 500 Asian Brands" in 2008 and the "Top 500 Chinese Brands" in 8 years, with a brand value of 18.691 billion yuan.
Asia Tiles has a brand history of 48 years. Currently It has established three major R&D bases in Foshan, Hubei and Shanghai, two major marketing centers in Shanghai and Foshan, and factories and warehousing centers covering the country. We always take "scientific living and healthy living" as our value proposition, focus on technological innovation, and have successively created six major living and healthy product systems that meet the needs of diverse markets. The continuous innovation of products has not only won the trust and support of consumers, but also witnessed the ideals of human settlements from generation to generation.
Asia is known as the company that is “the first to stand at the door of Industry 4.0”< /span>
Omni-channel product layout to enhance market influence
Asia Ceramics For many years, it has always adhered to the market layout of all categories, all channels, and all marketing, and will cross borders in 2020 Sports marketing, supporting the Chinese dream with Made in China! At the same time, huge sums of money have been spent on high-speed rail advertisements in 317 cities across the country and 90+ high-speed toll station advertisements to help increase brand awareness and drive consumers' interest in Asia Tiles brand attention.
NowAsia Tiles's sales network covers 49 countries and regions including Europe, the United States, Australia, Singapore, and Canada. With its professional products and services, it has become a ceramic tile supplier for world-famous landmark projects such as the Great Hall of the People, Oriental Pearl Tower, Shanghai Tower, Shanghai Jin Mao Tower, and Burj Khalifa, the tallest building in the world.
Asia TilesSome landmark projects
As the selected unit of "Shanghai Good Trademark" this time, Asia Ceramics will not forget its original intention and forge ahead. OK. Actively fulfill social responsibilities, optimize service levels, and contribute to promoting Shanghai's trademark culture, exerting trademark brand effects, and promoting high-quality economic development.
