Nobel Tiles The ultimate battle report of the 2021 "Double Eleven Promotion" is here! The sales of multi-category products are booming, and the entire network data industry leads: from October 20 to November 11, the sales during the Double Eleven promotion period once again aspired to the Tmall/JD ceramic tile industry sales champion, the full-cycle sales volume, and the Double Eleven day sales volume First, in the 2015-2021 Tmall/JD Double Eleven event, Nobel Tile won Eight times the sales champion in the ceramic tile industry, it is the first eight-time crown brand in China's ceramic industry!
As a major promotion celebration in the e-commerce industry, Double Eleven has penetrated into the hearts of consumers. In the 2021 Tmall Global Carnival Season, Nobel Ceramics will deeply implement the digital marketing model into the promotion activities, and even more It has brought many different categories of products to the majority of users, including Nobel's new Xunwenji series of slate products. During the half-month event, Nobel Tiles launched six major spaces: "Go where you want to go" , Elegant living room", "Food and color, beautiful restaurant", "Fireworks between patterns, warm kitchen", "Texture palace, quality bathroom", "Dazzling, light-enhancing cloakroom", "Enjoy space, elegant bedroom" are prepared Well received by consumers. At the same time, two Tmall CEO live broadcasts and one Douyin Rock Food Restaurant live broadcast set off the Double Eleven carnival, helping consumers take the first step to a better life!
On the Tmall platform, the penetration rate of Nobel brand live broadcast has steadily increased, ranking TOP1 in the Tmall decoration and building materials industry brand list, the first live broadcast of the president on November 1, and the rock food restaurant jointly created with Sina Home on November 3 Cross-border live broadcast, the second CEO live broadcast on November 6, a total of 2.03 million fans across the network participated in watching and interacting, and the cumulative transactions across the network increased by 200% year-on-year! Among them, this Nobel Double Eleven realizes the integration of online and offline, and the products are allThe integration of the same styles and prices has resulted in a significant increase in the number of consultations, transaction rate and transaction amount. In the second Tmall CEO live broadcast, the number of viewers in the Nobel live broadcast room exceeded 200,000 in a single session! The transaction volume of the live broadcast room increased by over 185% year-on-year! Ranked the most popular live broadcast room in Tmall ceramic tile industry!
Tmall decoration and building materials ranked first, Tmall ceramic tile industry ranked first, JD wall and floor materials category first, JD ceramic tile industry ranked first, the entire network exposure exceeded 200 million times, including Nobel Apollo gray ceramic tile sales Overwhelming all other brands of ceramic tiles in the industry, it is firmly ranked as the TOP1 single product in the ceramic tile category of JD Home Double Eleven... The above is Nobel CeramicsThe answer sheet handed in during this Double Eleven. The data of this survey shows that Nobel Ceramics has been recognized by many consumers, and it also shows that Nobel During the Double Eleven period, it has become the leader of China's ceramic tile camp.
The success of this year's Double Eleven is due to Nobel Ceramics's digital marketing transformation Success, by integrating Tmall's big data resources and new digital marketing energy, it actively opened up online and offline omni-channels. At the same time, we will continue to strengthen the emotional interaction between the younger generation of consumers, improve user consumption experience, and establish a digital connection between home scenes and their emotions, so that the younger generation can fully understand Nobel Tiles. Create a more professional and ultimate smart new experience for the 2021 Double Eleven global carnival season, and provide users with high-quality services whether in stores or online live broadcasts.
At the same time, this year, the number of Nobel's new retail stores increased by 37% year-on-year, and the store product shelf rate increased by 126% year-on-year. It reaches users through localized and unique comprehensive operation tools, with one-click search for the nearest store and free one-hour door-to-door sales. It provides core services such as ruler and in-store free design of 3D renderings, and the number of customers has increased by 30% year-on-year. CurrentlyNobel CeramicsThe powerful combination with Tmall platform has enabled Nobel to achieve many excellent results in the digital marketing transformation, which not only allows users to have the ultimate shopping experience Experience also perfectly interprets the concept of "technology achieves fine beauty". It is precisely because of the success of this transformation that Nobel Prize Tilehas ranked first in sales volume in Tmall's building materials industry for three consecutive years.
"Technology achieves exquisite beauty" is not only a slogan for Nobel Ceramics, but also a Commitment to consumers. The brilliant performance of this Double Eleven allowed consumers to see Nobel Ceramics's continuous innovative technical strength and excellent performance. Its product performance and service capabilities, as well as its 30 years of brand value accumulation, have accumulated a good reputation among a large number of users. In the future, Nobel Ceramics will still take brand and products as the core, innovation as the driving force, and provide users with high-quality services Based on this, we consider customer needs in an all-round way, strive to break through the heights of the industry, achieve new leaps, and provide more possibilities to lead the new era of industry digitalization!
