On the morning of October 17, a new life out of chaos - Jinke X NEEDART cross-border joint press conference was held in the exhibition hall of Jinke Ceramics' Foshan headquarters. Zhang Yiming, founder of CAFA Pinchen/Founder of NeedArt, Jin Yafan, chairman of the Manufacturing and Construction Professional Committee of the China Council for Promotion of China and chairman of the Intelligent Manufacturing Alliance, Meng Qingshuang, secretary-general of the Foshan branch of Chaos Academy, Yan Weisheng, group marketing center manager, and Liao Wenqi, general manager of Jinke Brand , deputy general managers Fu Jide, Zhao Fujun and other leading guests, as well as more than 20 industry media representatives including Tencent Home Furnishing, Foshan Linear Communication, China Ceramic Home Furnishing Network, etc. attended to witness.
Event site
Liao Wenqi, general manager of Jinke Brand, delivers a speech
Liao Wenqi, general manager of Jinke Brand, said in his speech that this year is Jinke's 19th year. With the changes in the market, in order to cope with market challenges, Jinke's products and exhibition halls are constantly changing and adjusting. Jinke seems to be changing all the time, but what remains unchanged is the original intention of making good products and quality.
Jinke operates a full range of ceramic products - rock slabs, large slabs, marble, antique bricks, wood grain, mid-board tiles, granite, interior wall tiles, etc. In the past two years, there have been continuous product updates with new processes, such as crystalline glaze, 450*900 double-zero water absorption mid-plate porcelain tiles, dry grain plain bricks, etc. What others don't have, I have, and what others have, I have the best. The introduction of new rock slab equipment technology and the iteration of new product processes are the reasons why Jinke has always maintained its competitiveness in the market.
Just like today's theme "Rebirth in Chaos", youth has nothing to do with age, but a positive attitude towards life. Rebirth requires courage to innovate. Jinke will, as always, maintain its youthful drive and energy, surpass itself and pursue its dreams.
At this press conference, Jinke Tile cross-border co-branded NEETART. NEETART founder Zhang Yiming and Jinke brand general manager unveiled the work "Rebirth·Leap" on site. This is Jinke Tile's brand marketingThis bold breakthrough is also the beginning of a comprehensive upgrade of brand VI, terminal store design, product research and development, marketing system, etc.
The sculpture "Rebirth·Leap" was unveiled on site
Zhang Yiming, founder of Central American Pinchen/Founder of NeedArt
NeedArt is a multi-faceted brand that uses "reverse thinking" to think about the direction of works, cultural interpretation, and trend definition; it uses multiple dimensions such as public space sculptures, accessories, toys, and ornaments to promote art to the public and create topical events. Use artistic methods to convey propositions and spread value for the brand. Founder Zhang Yiming said that the work "Rebirth" is a work that he broke through and created for himself ten years after graduation. This cross-border cooperation with Jinke is a perfect combination of personal creation and brand proposition, and it is not intentional. , because both parties have similar ideas and come together, they will work together to deliver a high-quality life with attitude to the society.
Meng Qingshuang, Secretary General of the Foshan Branch of Chaos Academy, gave a live speech< /span>
At the meeting, Meng Qingshuang, a strategic partner of Jinke Ceramics and secretary-general of Chaos Academy Foshan Branch, took the stage to share "Learning Organization-The Secret of Organizational Rebirth" and talked about how to cooperate with Jinke to empower. Through online + offline training, learning and exchange, the Jinke team will always have the ability to create the future, and build a "learning organization" through self-transcendence, mental models, common vision, team learning, and systematic learning, and ultimately realize the evolution of individuals and organizations. , helping individuals and organizations better cope with complex realities.
Zhang Yiming/Jinke’s new joint product [Yun] is shockingly launched
Fu Ji, Deputy General Manager of Jinke BrandDe believes that "rebirth" means constantly re-understanding oneself and constantly breaking through oneself. Jinke Tile was founded 19 years ago. Its products have transitioned from European style to industrial style; to the current modern style. They are reborn in the process of constantly understanding themselves and breaking through themselves. This joint needart work will become the exclusive IP recognition vision of Jinke Ceramics in the industry, setting off a comprehensive upgrade of the brand.
Fu Jide, Deputy General Manager of Jinke Brand
Through cross-border cooperation with artistic creators, Jinke Ceramics integrates aesthetics and art into brand VI, terminal store design, and product research and development, bringing more differentiation to itself to attract more like-minded people young group. Specifically, in upgrading the image of terminal specialty stores, we inject culture into the specialty stores. We combine different elements of different stones in series with the innovative spirit of the origin of Foshan ceramics, and use different colors to form a unique color system to break the dull black, white and gray system. Combined with the lively image display of the artistic IP "Rebirth·Leap", it leaves a deep memory for consumers.
Based on the strategy of building a full range of products, Jinke Ceramics jointly released a new product [Yun] with Mr. Zhang Yiming. "Yun" means nurturing life, injecting emotional communication into the space and creating a series of new products with the touch of a newborn baby. The new product [Yun] combines the four major elements of sand, cement, wood and metal, and uses dry metal particles, micro-carving molds and soft polishing techniques to create new ceramic tiles with unique texture and sense of life. Every detail is reflected Respect for nature and life.
The training system and marketing assistance system have been fully upgraded
In addition to improving the image of products and stores, Jinke has also joined hands with the Foshan branch of Chaos Academy to create an online + offline training and learning exchange platform to empower customers to grow online and offline. At the same time, it provides solutions to empower store performance growth, and introduces Jinke smart store system and three major design software (Sanweijia, Kujiale, Yuanfang) to empower stores.
Jinke Ceramics has also created a unique "6G assistance system", from craftsmen, designers, regional linkage, new business developmentIt comprehensively supports terminal dealers in six major aspects: industry, community drainage, and large-scale investment promotion.
Cross-border collaboration, breakthrough growth
This cross-border cooperation between Jinke Ceramics and NeedArt teacher Zhang Yiming is a cross-border cooperation between ceramic tile companies and art creation institutions. It can be said to be a different marketing event that brings freshness and vitality to the industry, and is a manifestation of the Jinke Ceramics brand’s upgrading. It has attracted great attention from the industry. It may set off a trend of cross-border cooperation in the industry. This crossover has injected artistic youthful vitality into Jinke Ceramics, helping the brand to be reborn again, allowing Jinke Ceramics to achieve breakthrough growth, and empower terminal dealers with market-leading new products and new services.
Live media Q&A session
On-site lottery and award ceremony
Event group photo
