On June 22, the 18th "World Brand Conference" hosted by World Brand Lab was held as scheduled in Beijing.
At the conference, Weimei L&D Ceramics was successfully named "China's 500 Most Valuable Brands" with a brand value of 23.297 billion yuan. According to official data released by the World Brand Laboratory, the brand value of Weimei L&D Ceramics in 2021 is 23.297 billion yuan, an increase of 2.96 billion yuan in brand value compared with 2020, ranking sixth in the building ceramics industry!
World Brand Lab was founded in New York in 2003 on the initiative of Professor Robert Mundell, the 1999 Nobel Prize winner in Economics and the "Father of the Euro" and served as its first chairman. It is the world's leading independent brand evaluation and marketing strategy consulting organization. Its experts and consultants come from the world's top universities such as Harvard University, Yale University, Oxford University, and Cambridge University, and it is recognized as one of the world's three major brand value assessment agencies.
The "China's 500 Most Valuable Brands" released by the World Brand Laboratory for 18 consecutive years has witnessed the hard work of countless Chinese brands and the continuous development of the beautiful L&D ceramics brand.
It is said that brand development is a marathon. Weimei L&D Ceramics implements the brand development concept with practical actions, injects design soul into product research and development, and shapes the terminal image with service spirit. Along the way, it has been recognized and affirmed by more and more consumers, design professionals and design giants! Become one of the many outstanding national brands on the list and contribute to the development of national brands together.
About Weimei L&D Ceramics
L&D, Life and Design——Life and design!
The Weimei L&D ceramic brand was born in 2003 and is a high-end ceramic tile brand under the Weimei Group. In 2021, the brand value reached 23.297 billion yuan, and it has been listed among the top 500 Chinese brands for eleven consecutive years. L&D is a brand dedicated to providing ceramic tile products and derivative services to fashionable people who love life and design. We always focus on cutting-edge product design and research on new materials, and have long insisted on cooperating with domestic and foreign architects and designers.Let’s explore patterns, textures, culture, and functions together, and strive to create more possibilities in the field of ceramic tile applications. At the same time, it has been adhering to design public welfare activities, and has jointly organized design offices and academic institutions to hold "Design Source·World View", "Design Source·Source Classroom", "Design Source·New Power", "Design Source·Youth Talk" and "Indoor" 2,089 various design activities including "Design China Tour" were held, dedicated to Chinese and foreign design exchanges.
Design creates brand value
◆2015-2017: "Design China Tour"
In 2015, Weimei L&D Ceramics continued to support the development of interior design in China. As the only brand in the ceramic tile industry, we jointly launched the "2015 Interior Design China Tour" event, which invited a large number of top interior designers including Steve Leung, Qiu Deguang, and Liang Jianguo to participate, covering 24 key cities across the country, and became the annual Chinese interior design The most important design event.
◆2017-2019: "Design Source·World View"
From 2017 to 2019, Weimei L&D Ceramics teamed up with Mr. Steve Leung to hold the "Design Source·World View" event. For three consecutive years, Kelly Hepburn, Simon Rollins, Park Inhak, Lu Zhirong, Chen Youjian, Qiu Deguang, and Liang Jinghua were invited , Guan Yongquan, Zhang Qingping, Meng Ye, Wu Bin, Qin Si, Ju Bin, and many other outstanding design celebrities at home and abroad came to the scene to share. The cumulative number of participating designers was more than 20,000, and the number of online live broadcast viewers exceeded 4 million.
▲"IFI Africa Viewing Ceremony"
In addition to forum sharing, in 20In November 2017, we also organized the "China Designers' Viewing Group for Steve Leung's Honorary Appointment as IFI Global Chairman" to go to Africa. Along the way, we felt the beauty of the stone, architecture, nature and humanity of the African land. We also broadened our horizons, pondered and settled, along the way. Get inspired. And went to Nigeria to witness Steve Leung taking office and becoming the first Chinese chairman of IFI in more than 50 years since its establishment.
We also organized domestic designers to study at Weimar University in Germany in October 2018 and November 2019 to explore the origins of Bauhaus design, which once again set a new height for designer activities in the industry.
◆2020-2021: Win the Design Partner Selection Competition
Win in Design·Design Partner Selection Competition is the first cooperation platform for design teams in China. It is exclusively hosted by Weimei L&D Ceramics and is planned by Guangzhou Leading Marketing. It aims to build a win-win platform for the growth of young design teams.
We have gathered eight design mentors including Liang Zhitian, Liang Jianguo, Jiang Feng, Wu Bin, Meng Ye, Huang Quan, Tan Si, and Zeng Jianlong. We will recruit for the Chinese interior design industry in 2020 and provide services within the next five years. Design management experience, resources, funds, brands, platforms and other supports build a bridge for exchanges, cooperation and common development between young designer teams and top international design mentors.
At present, the competitions in the four divisions of East, West, South and North have ended. After fierce competition among hundreds of teams across the country, a total of 31 teams stood out and successfully advanced to the national finals.
The national finals are under urgent preparation, so stay tuned!
Aesthetic L&D X Dragon TV
Starting from June 2, 2021, Oriental Satellite TV’s new popular home decoration and renovation program "Quickly Renovate Your Home" will be officially broadcast. The program will be hosted by "Dream Remodeler" “Upgrade", with shorter renovation time (within 7-14 days), updating the traditional renovation concept that lasts for decades with one renovation, and achieving rapid and casual house renovation while the foundation of the house is solid.
As the only ceramic tile and slate brand designated by the show, Beautiful L&D Luxury Stone Slate will work with 12 well-known designers to help 12 families realize their "new home" dream. For more excitement, please stay tuned to Dragon TV's "Speedly Renew Your Home" every Wednesday night at 22:00.
