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Front shop and back factory generally refers to a complementary cooperation model naturally formed in economically developed areas. In this economic cooperation model, two different economic regions complement each other's advantages and each takes what they need. The former usually plays the role of order taking, trading, sales and service, while the latter usually undertakes tasks such as manufacturing, processing, warehousing and circulation. The former takes advantage of its own trade center to accept orders, while the latter uses cost and location advantages to convert orders into production, and they complement each other.
The economic cooperation between Hong Kong and Macao and cities in the Pearl River Delta region, and the economic cooperation between Shanghai and Suzhou in the Yangtze River Delta region, belong to this typical "store in front and factory in back" model. This unique economic model makes full use of the complementary advantages of the two places, achieves strong alliances, and promotes the rapid economic development of the two regions.
Foshan is a ceramic industry distribution center that is well-known domestically and even internationally. After decades of painstaking development, it has created a number of nationally and even globally renowned ceramic or ceramic tile brands. It is also due to the cluster effect of the industry that Foshan's ceramic industry's R&D talents, sales talents, planning talents, production technology talents and other resources are quite mature and leading. These advantages are currently unmatched by any domestic ceramic production area. Due to Guangdong's mainstay role in reform and opening up and the market economy, as well as Lingnan culture's pioneering spirit in creating Cantonese people who dare to do well in the world, Foshan ceramics brands and Guangdong ceramic tiles have established their current status.
With the development of the times and the transformation and upgrading of the economic model, Guangdong carried out a dual transfer strategy of "industrial transfer and labor transfer" as early as 2008, which mainly included the transfer of labor-intensive industries in the Pearl River Delta to the east and west wings and northern Guangdong. The transfer from mountainous areas and the transfer of high-quality talents from underdeveloped areas to developed areas are also the beginning of the concept of "vacating the cage and changing the bird".
Since then, the production lines of local ceramic enterprises in Foshan have begun to transfer to other nearby areas. Zhaoqing, Qingyuan, Enping, Heyuan and even Fujian, Sichuan, Jiangxi, Hubei, Guangxi and other places are the direct recipients of this transfer. beneficiary.
In addition to policy guidance, rising labor costs, energy costs, and transportation costs, as well as continued pressure on environmental protection requirements, are also the reasons why companies have moved production lines out of Foshan. Foshan is committed to building a ceramics headquarters economic model, retaining only upstream mechanical equipment, design planning, raw material development, etc., as well as downstream marketing headquarters, exports, logistics bases, etc., thereby further creating the headquarters economic effect of Foshan Ceramics.
Today, Foshan's ceramic industry has successfully transformed into an absolute industrial center for brand headquarters, machinery and equipment, exhibitions, e-commerce, and planning. With the support of these industries, brands, and agglomeration effects, Foshan has also become a veritable industrial center. of&ldquo"Ceramic Capital of the World".
Today, Foshan Ceramics is leading the development direction of the industry with a far-leading attitude, and the separation of production and sales of Foshan Ceramics has become increasingly clear. As one of the core cities in the Greater Bay Area urban agglomeration, Foshan’s manufacturing industry, especially traditional manufacturing, is strong. By building industrial clusters, it has established its positioning in the Greater Bay Area. Compared with Guangzhou, Shenzhen, Hong Kong, and Macau, these trade The owner's "shop", Foshan is responsible for the "factory". Home appliances, metal processing, machinery and equipment, auto parts, textiles and pan-home furnishing industries including ceramics are all Foshan's advantageous industries, but they are also relatively traditional industries.
Currently, Foshan has transformed from "Made in Foshan" to "Intelligent Manufacturing in Foshan." If Foshan wants to create a new growth pole in the future, more traditional industries will inevitably need to be transformed and upgraded. Ceramic production, as a traditional enterprise with high energy consumption and relative pollution, is bound to migrate outwards under the general trend. Even if there is no production line left in Foshan in the future, it will not shake Foshan's core position in the ceramic industry and building ceramics field. Because Foshan has successfully established itself as a ceramic brand, Foshan is synonymous with high-end ceramics in the building materials market and home furnishing fields. Foshan ceramics is a symbol of brand and quality, and ceramics have become Foshan's best business card.
So, what is the connection between Foshan Ceramics and the front store and back factory? More than half of domestic ceramic brands are now registered in Foshan, which has the highest quality ceramic trading platform, the most complete ceramic-related supply chain, the most complete ceramic upstream and downstream supporting resources, and the most advanced ceramic technology and ceramic products. Every year, the Foshan Ceramics Expo, Tanzhou Ceramic Products Exhibition and even the Guangzhou Ceramic Machinery Industry Exhibition gather ceramic industry talents from all over the world to come here to find brand cooperation agents, product procurement and explore the development trend of ceramics.
Whether it is a local brand in Foshan or a brand from other regions, those who do well or want to do well will basically set up their marketing center here. Foshan is the best facade and flagship store in the ceramic industry. As for production lines and production bases, the general trend is to shift outward. In the future, Foshan will definitely have ceramic tiles but not necessarily ceramic tile production lines. This will not affect the continued contribution of ceramics to Foshan’s economic value and technological innovation momentum.
Foshan Ceramics leverages its regional brand value and industrial agglomeration advantages to attract trade orders from all over the world and form a powerful ceramic product circulation platform. Surrounding ceramic production areas and even major inland production areas can rely on this platform Conduct diversion transactions to convert orders into production, and then quickly deliver products to surrounding customers, which not only reduces secondary circulation links, but also reduces logistics, transportation and warehousing costs.. The front store and the back factory position themselves as the flagship "store" in the ceramic industry, and rationally transform the functions of the "factory" in the grafted production area. Foshan Ceramics will surely make further progress in the new round of industrial transformation and upgrading!
Author|Shi Rongbo
Marketing Director of Xiejin Enterprise, senior ceramic product person
(This article is reproduced from Ceramic Information)
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