In 2020, under the influence of comprehensive factors such as the impact of the epidemic, the normalization of property market regulation, and the expanding scope of "coal-to-gas", China's ceramic production and sales rate hit a record low in recent years, and the industry development entered a period of deep adjustment.
However, the production and sales rate of Gao'an ceramics, new project signings, and construction start-up scale have all reached record highs in recent years under such an industry background. A ceramic production area that has attracted the attention of the industry and has the largest scale and development prospects is gradually form.
On October 28, it was hosted by the China Building and Sanitary Ceramics Association, the Gao'an Municipal People's Government, and the "Ceramic Information" newspaper, and hosted by the Jiangxi Building Ceramics Industry Base Management Committee and the Gao'an Ceramics Industry Association. Litai Brand, Foshan City Mosen Environmental Engineering Co., Ltd. co-organizes the whole process, strategic cooperation with Jimin Credible (Gaoan) Clean Energy Co., Ltd., Guangdong Dow Technology Co., Ltd., Jiangxi Greili Ceramics Co., Ltd., Jiangxi Yiben Machinery Equipment Co., Ltd., Shandong Langcheng The 8th China Building Ceramics Producing Area Large-scale Touring Forum and the 2020 Gao'an Ceramics Industry Development Summit Forum co-organized by Mechanical and Electrical Technology Co., Ltd., Zibo Nuojie Ceramic Materials Co., Ltd., and the 2021 Guangzhou Ceramic Industry Exhibition were held at the banquet on the third floor of Jiangxi Gao'an Hui'en International Hotel held in the hall.
Chief consultant of the Energy Research Institute of the National Development and Reform Commission, former director of the Energy Research Institute of the National Development and Reform Commission, authoritative energy expert Han Wenke
Secretary General of Ecological Building Ceramics Branch of China Building and Sanitary Ceramics Association Wang Yuwen
Deputy Secretary of the Gao'an Municipal Committee of the Communist Party of China and Mayor of the Municipal People's Government Kang Jian
Director and Party Secretary of the Standing Committee of Gao'an Municipal People's Congress Fu Renbao
Deputy Director of the Standing Committee of Gao'an Municipal People's Congress Tu Yanggou
Vice Mayor of Gao'an Municipal People's Government Xi Jiebin
Vice Chairman of Gao'an Municipal People's Political Consultative Conference Chen Xiaoan
Director of the Management Center of Zhonghe Ceramics Industrial Park in Teng County, Guangxi Li Yonghui
Vice President of Mona Lisa Group Liu Yijun
President of Gao'an Ceramic Industry Association Chen Guanghui
Founder of Filona Cement Tiles Chen Gaozhao
President of "Ceramic Information" newspaperOuyang Tiansheng
2021 Guangzhou Ceramics Industry Exhibition, General Manager of Guangdong Xinzhilian Exhibition Service Co., Ltd. Han Xiuping
Chairman of Jiangxi Greili Ceramics Co., Ltd. Huang Zhengchun
Marketing General Manager of Jimin Credible (Gaoan) Clean Energy Co., Ltd. Zhu Jiandong
General Manager of Foshan Mosen Environmental Engineering Co., Ltd. Hong Bin
General Manager of Zibo Nuojie Ceramic Materials Co., Ltd. Liu Renquan
General Manager of Jiangxi Yiben Machinery Equipment Co., Ltd. He Jun
Deputy General Manager of Shandong Langcheng Mechanical and Electrical Technology Co., Ltd. Si Dongyue
Marketing Director of Foshan Henlitai Machinery Co., Ltd. Kuang Guojun
Deputy General Manager of Foshan Delitai Technology Co., Ltd. Jinghaishan
Jiangxi Regional Sales General Manager of Guangdong Dow Technology Co., Ltd. Chen Tao
As well as the heads of various functional departments and townships in Gao'an City, representatives of ceramic enterprises, leaders of governments, associations, and enterprise representatives of production areas such as Foshan in Guangdong, Teng County in Guangxi, Zibo in Shandong, and Dangyang in Hubei, Xinhua News Agency, People's Daily Online, China Economic Herald, Jiangxi Daily, Jiangnan Metropolis Daily, China Jiangxi Net, NetEase Yichun, Yichun Daily, Gao'an TV, Gao'an Gao'an, Gao'an Release, Gao'an Know-how, China Gao'an, "Ceramic Information" newspaper, China Ceramics Network and other more than 20 media A total of more than 400 guests attended this event to discuss Gaoan and jointly provide suggestions for the development of Gaoan Ceramics.
Gaoan Ceramics has confidence and confidence
“Catch up with Foshan in 5 years, surpass Foshan in 10 years”
Since 2007, Gaoan Ceramics has seized the development opportunity of "Southern Ceramics Moving North and Eastern Ceramics Moving West". In accordance with the idea of "environmental protection priority, brand leadership, transformation and upgrading, and scientific development", Gaoan Ceramics has planned and constructed 30 high-standard and high-starting points. square kilometers of China's architectural ceramics industry base. After 13 years of hard work, the Gaoan ceramics industry has grown from small to large, from weak to strong, and has achieved a leap forward.development and achieve the new glory of "one out of every 12 ceramic tiles in the country is produced in Gao'an".
In 2019, the Gaoan ceramics industry focused on greening, high-end, branding, and intelligence, eliminating 20 production lines with backward production capacity, and the numerical control rate of enterprise production equipment reached 70%. The city's building ceramics industry has an annual production capacity of 869 million square meters and achieved main business income of 28 billion yuan, an increase of 10.58% and 6% respectively. Gao'an won the title of "China's Excellent Ceramics Producing Area in 2019" and "Provincial Building and Sanitary Ceramics Industry Technology Innovation Strategic Alliance".
In the first quarter of this year, when the national ceramic industry was generally hampered in production and sales due to the epidemic, Gaoan's construction ceramics industry had a unique situation. In mid-March, the city's construction ceramics industry achieved 100% resumption of work, and the overall production and sales rate ranked first among major domestic manufacturers. Ranked first in the region, Gao'an production area has become the most promising and largest building ceramics production area in China's current building ceramics industry.
Kang Jian, Deputy Secretary of the Gaoan Municipal Committee and Mayor of the Communist Party of China
Kang Jian, deputy secretary of the Gao'an Municipal Committee and mayor of the Communist Party of China, introduced in his speech at the forum that Currently, Gao'an has 54 ceramic construction companies, 133 supporting companies, and 182 production lines, firmly ranking as the second largest major production area in the country. .
In the next step, Gaoan Ceramics will focus on optimization and upgrading in accordance with the concept of changing lanes to overtake and changing cars to overtake, allocate limited resources to the best companies, and provide high-quality services to large projects and good projects. project.
“Gaoan Ceramics has the confidence and confidence to catch up with Foshan in 5 years and surpass Foshan in 10 years.” Kang Jian introduced, This year Gaoan has signed 19 new ceramic projects, and 14 companies plan to transform or launch new intelligent production lines 22 items, 15 of which have been completed so far. In particular, the Jimin Credible Centralized Gas Supply Project with an investment of 6 billion yuan is about to be put into operation, which has brought new historic opportunities to the production area and promoted the Gao'an ceramics industry to rise from a higher starting point. , soaring into the sky.
Invest in the future and go nationwide
Benchmark first-class and create a brand
Ouyang Tiansheng, president of "Ceramic Information" newspaper
Ouyang Tiansheng, president of the "Ceramic Information" newspaper, said in his speech that the proportion of finely decorated houses continues to rise, environmental protection control continues to be high-pressure, the "coal-to-gas" transition is approaching, smart manufacturing continues to accelerate, and home decoration becomes more and more intense. Under the general situation of the industry with increasingly diversified sales channels, a large number of ceramic companies with extensive production, low innovation, single channels, and lack of scale advantages and core competitiveness have withdrawn from the industry in batches. China's building ceramics industry has entered a period of deep adjustment.
In Gao'an production areas, relying on the business environment created over the years, complete industrial supporting facilities, rich product categories, and a huge industrial cluster foundation, Gao'an Ceramics continues to improve. This year, many production areas are facing low operating rates and inventory Under the pressure of warehouse liquidation and sluggish production and sales, the Gao'an production area "has unique scenery here." This once again confirms that the Gao'an production area is the largest and most promising architectural ceramic production area in my country's ceramic industry.
Ouyang Tiansheng emphasized that today's booming production and sales of Gao'an ceramics are the inevitable result of the concerted efforts of successive Gao'an municipal party committees, municipal governments and enterprises over the past decade or so to support the industry.
In the future, Gaoan Ceramics, under the trend of national supply-side structural reform and manufacturing industry moving towards high-quality development, must follow the trend, develop rationally, and insist on bold investment in areas such as clean production, intelligent manufacturing, and brand building. With an attitude of investing in tomorrow and describing the future, a broad mind, and an open vision, we will go nationwide and integrate into the world, align ourselves with the best domestic and foreign companies, set benchmarks, clarify the gap, learn from examples, and make progress, and jointly create "perfect, perfect, Brand Gaoan” contributed.
Clean energy is manufacturing
The general trend of development
Chief Advisor of the Energy Research Institute of the National Development and Reform Commission, former Director of the Energy Research Institute of the National Development and Reform Commission , authoritative energy expert Han Wenke
In the keynote speech "China's Energy Transformation and Energy Revolution from a Global Perspective", Han Wenke, chief consultant of the Energy Research Institute of the National Development and Reform Commission, former director of the Energy Research Institute of the National Development and Reform Commission and an authoritative energy expert, introduced that China, as the world's largest coal producer China accounts for nearly half of the world's coal production. In 2019, my country's coal production was 1.9 billion tons, accounting for 47.6% of the world's total.
At the same time, China, as the world’s largestIn countries with installed electricity capacity, coal power is still the main energy source for power generation. As the world's largest energy importer, China's foreign dependence on oil and natural gas in 2019 was 72.6% and 42.1%, respectively. As domestic demand will continue to grow, domestic production will hardly increase significantly. will rise.
The growing energy demand has also made China the world's largest emitter of greenhouse gases. In 2018, global energy consumption carbon dioxide emissions were 33.685 billion tons, and China's 9.42 billion tons, accounting for 28% of the world.
Han Wenke introduced that under such an energy landscape, the country continues to increase the production and consumption of clean energy, significantly reduces the proportion of high-carbon fossil energy in the energy production and consumption structure, builds a clean and low-carbon energy consumption model, and initially establishes a modern energy system.
Currently, many economies in the world are developing in a green and low-carbon direction to reduce their dependence on traditional energy resources, reduce their dependence on fossil fuels, promote the formation of a clean and sustainable energy supply system, and promote green and low-carbon energy globally. The basic framework for carbon transition has been formed.
Han Wenke said that the transformation of the traditional energy industry is at a critical stage of retreat. my country will lead the development of various energy industries with innovation-driven and comprehensive green development, and will accelerate the transformation and development of traditional industries and high-quality development with greater efforts.
In the future, the trend of global energy green and low-carbonization will become stronger. my country will formulate more ambitious medium- and long-term energy transformation goals with greater determination and firmer confidence, making the "14th Five-Year Plan" an important step for my country to fully integrate into the world. A new stage of energy development trend.
Systematic construction of production and application
It is the key to the slate fighting market
Liu Yijun, Vice President of Mona Lisa Group
Qualified rock slabs should have the basic properties of rocks and slabs, with food-grade health and safety, impact resistance, pollution resistance, and corrosion resistance. Only such slate products can use three-dimensional space and interpret the attributes of ultimate luxury.
At the same time, Liu Yijun admitted that although slate has been a hot slate product in the industry since its origin, Liu Yijun, vice president of Mona Lisa Group, admitted in his special speech on "The Value and Trend of Slate" that there is currently no unified standard in the industry. The industry’s understanding of rock slabs is more of a marketing concept, and its own definition of the product is that rock slabs are made of clay and other inorganic non-metallic materials as the main raw materials.Materials made through molding, sintering and other processes have the characteristics of low water absorption, easy cleaning, and high safety. They can be mechanically processed and are mainly used in plate-shaped ceramic products in the fields of home furnishings, kitchen and bathroom countertops, etc. The material, formula, and technology have corresponding processing properties, but unreasonable cutting, edge grinding and other deep processing treatments still cause many problems such as easy cracking, edge chipping, and difficulty in splicing.
To solve these problems, rock slab companies need to establish automated experimental processing centers, gradually establish regional processing service distribution centers for service terminals, enhance the capabilities of systematic processing and design of rock slabs, and improve the processing accuracy of products.
As for the future development direction of rock slabs, Liu Yijun said that big data, cloud computing, automatic control and other technologies will be used to solve forward-looking and predictive problems in the research and development and production of rock slabs, thereby moving ceramic production towards non-intervention, Moving toward the goal of transparency, interconnection, real-time, and scalability is the key to systematically improving the physical properties of rock slabs and solving product deep processing problems.
As for the application trend of rock slabs, Liu Yijun believes that in terms of decoration, the specifications of rock slabs will be larger, more diversified, and equipped with customized functions. The product texture will be more detailed and consistent on the outside and inside; in terms of performance, the products will be stronger. , the thickness range will be wider, the wear resistance and anti-skid performance will be better, and it will have anti-skid, heating, humidity control and other functions; in use, the rock slab will be compounded with decorative insulation boards, foam wall materials, thin plates and other materials , to achieve diversification of application scope.
The key to brand building is
Stick to originality and do what you are good at
Chen Gaozhao, founder of Filona Cement Tile
“A brand is a label that can achieve differentiation in the minds of buyers.” Regarding the definition of brand, Chen Gaozhao, founder of Ferona Cement Tile, said in a special speech that brand means looking at problems from a different perspective. , discover the uniqueness and differentiation of products from different perspectives.
Regarding the development history of the industry, Chen Gaozhao believes that in the product era, production capacity is king, and companies often focus on improving production and technology, and use assembly line management to improve production efficiency; in the market era, channels are king, and companies often focus on customers. As the center, if it can be sold, it can be produced. Enterprises pay more attention to scientific management and focus on improving organizational efficiency; in the brand era, the business model is the leading factor and insists on positioning as king. In the face of overcapacity and fierce homogeneous competition, in the Achieve differentiation in the minds of customers.
As for the topic of how to build a brand, which is generally concerned by most companies in the industry, Chen Gaozhao said frankly that as the industry dividend has ended and the carving up of the market pie is coming to an end, the "era of unpredictable changes" in the ceramic industry has arrived, especially for consumption. The group is getting younger and younger, and micro is the direction that companies must pay attention to.
"Although the world is full of uncertainties, we use our own super certainty to hedge against the uncertainty of the outside world." Chen Gaozhao suggested that for Gao'an Ceramics, if companies want to build a brand, they must be based on the present and focus on products. Insist on originality, do what you are good at, and believe in what will happen. If you work hard in even a small market share, you can create an extraordinary industry brand.
(The article is reproduced from Ceramic Information)
