Text/Shu Tong
When it comes to Italy, I believe many people will think of design. As we all know, Italian design represents the highest level of international modern design and fashion trends, and its design aesthetics has attracted worldwide attention. Whether it is design week, furniture fair, film festival, fashion week, ceramic and bathroom exhibition... they are all important business cards of Italian design. In the field of ceramic bathroom ware, Italian design is also world-renowned.
Trento, as a ceramic tile brand whose products are derived from "Italian original design" (each wood grain tile is developed in cooperation with the Italian TecnoGrafica design company), was born in 2014. In just a few years, it has grown with a strong reputation The advantages quickly occupied the market and won the favor of many consumers. With the concept of "wooden nature, light life" and young people born in the 80s and 90s as the main target consumer group, Trento is committed to creating a more simple, natural, harmonious and simple home environment full of vitality and interest for young urban elites. They alleviate the physical and mental fatigue caused by fast-paced urban life such as crowded traffic, accustomed overtime work, and boring entertainment, and provide an ideal living state that can satisfy the soul.
Focus on professionalism, winning awards for three consecutive years
Liu Jun'e, general manager of Trento, believes that concentration is an attitude, but also a kind of strength. Among the many "bionic products", wood grain tiles can make the home space warmer, more natural and comfortable. Therefore, Trento has focused on wood grain tiles since its establishment. Its independently developed original design product - the "North American Blue Mountain Wood" series, has won awards such as the Excellence Award in the 5th China-Italy Ceramic Design Grand Prix, and has been well received domestically. It has attracted widespread attention from consumers and experts.
With original design and dedication and expertise in the quality of wood grain tiles, Trento has been recognized by the market and affirmed by the industry. In the 2020 "Top Ten Brands of Building Sanitary Ceramics" selection sponsored by the China Building Decoration Association, hosted by the Material Application Branch of the China Building Decoration Association and China Ceramics Network, Trento relied on its strength to win the "Top Ten Wood Grain Bricks" Brand" honor. It is particularly worth mentioning that Trento has received this honor for three consecutive years.
Independent innovation and building original brands
In terms of design, Trento cooperates with the Italian TecnoGrafica design company to independently innovate customized designs and adhere to the road of original design brands. Its original edge wood grain bricks can also be fired into a variety of colors, interpreting nature and pursuing the ultimate, obtaining bright colors and comfortable touch. In terms of product materials, Trento's ink glazes are all sourced from Spain's top supplier Torisi. They present bright and full colors and a warm and wear-resistant glaze. Compared with other products, they stand out. In the quality comparison, Trento used an eight-channel imported inkjet machine to create significant advantages such as seamless paving and high flatness.
These individual differences from design to quality have contributed to Trento's outstanding performance in the terminal market.
Due to the impact of the new crown epidemic, the industry situation this year is not optimistic, but Trento has achieved steady growth in performance. Liu Jun'e said: "Since we have chosen to make high-end wood grain tiles, we will make the product the best, broaden our channel capabilities, and further improve our terminal service capabilities. Trento combines its profound cultural heritage with modern technology to bring natural beauty Combine it more closely with functionality to create more high-quality products, making every product worthy of being called an 'Italian original design'."
Author: Shu Tong
