Recently, "Ceramic Information" learned from the Management Committee of Shanxi Yangcheng Economic and Technological Development Zone thatthe third Shanxi Yangcheng (International) Ceramics Expo (online) is scheduled to open on September 8 ,This is the third time that Yangcheng has held an international professional ceramics expo and trade fair after successfully holding the International Ceramics Expo and Trade Fair twice in 2018 and 2019.
Opening Ceremony of the First Yangcheng Ceramics Expo
The first two exhibitions in Yangcheng have aroused great response,attracting on-site purchasing by buyers and dealers from more than 40 countries and regions, with a cumulative order of more than 3 billion yuan, achieving fruitful results, and also making Yangcheng truly onto the international stage.
The grand opening ceremony of the 2nd Yangcheng Ceramics Expo
After continuous precipitation and development, Shanxi Yangcheng Ceramics Expo has won widespread popularity and praise at home and abroad. It also plays an increasingly important role as a bridgehead in connecting domestic and foreign markets. It also plays an important role in leading the development of North China's ceramic industry and guiding corporate transformation.
Opening Ceremony of the Second Yangcheng Ceramics Expo< /span>
Compared with the previous two sessions, the third Yangcheng Ceramics Expo has made innovations in both form and content, and another grand ceramics feast is about to begin.
01 "Cloud + Offline" Dual-line Integrated Exhibition
It is understood that the 3rd Shanxi Yangcheng (International) Ceramics Expo and Trade Fair will be grandly opened on September 8. This exhibition is hosted by the China Building and Sanitary Ceramics Association, Yangcheng County People's Government, and Yangcheng EconomicThe event was hosted by the Technology Development Zone and "Ceramic Information" and received enthusiastic participation from the majority of enterprises in the Yangcheng production area.
Full-body marble tiles at the 2nd Yangcheng Ceramics Expo
In order to coordinate the promotion of epidemic prevention and control and economic development, and to better improve the communication and influence of the exhibition, this year's Yangcheng Ceramics Expo has broken the traditional exhibition service model and will adopt the form of "cloud + offline" conduct.
Colored bricks displayed by exhibitors at the 2nd Yangcheng Ceramics Expo
This exhibition will take advantage of the Yangcheng Pavilion, a star county in Shanxi Province, at the 2020 Xiamen International Investment and Trade Fair. After the grand opening of the Yangcheng Pavilion, a grand Yangcheng Ceramics Expo cloud launch ceremony will be held.The Yangcheng Ceramics Professional Exhibition is organically combined with the history and culture, traditional art, modern industry, and red genes such as Imperial City Prime Minister's Mansion, Ancient Building Glaze, Qiao's Flowers, Tea Silkworms, Traditional Chinese Medicine Health, and Yangtze River Detachment, which not only highlights the ceramics The richness of the industry highlights Yangcheng’s diverse city business card.
2020 Xiamen International Investment and Trade Fair Shanxi Province Star County-Yangcheng Museum renderings
The "Cloud" Exhibition Hall of the 3rd Yangcheng Ceramics Expo uses WeChat applet as a carrier and uses Internet information flow, applet and other technologies to display, exhibit and trade ceramic upstream and downstream products online. Various functions such as online display, live promotion, supply and purchase docking, and online negotiation break through space limitations and realize the transition from "face-to-face" to "screen-based"The transformation of "to screen" fully reflects the advantages of low display cost, fast communication speed, wide audience, and convenient transactions.
Yangcheng Liuli won foreign merchants at the 2nd Yangcheng Ceramics Expo Pay close attention
Yunshang Yangcheng Ceramics Expo uses modern Internet technology to develop a new brand online exhibition hall system for this exhibition to carry out brand display, new product promotion, online communication, interactive community, cloud activities, Exhibition dynamics help exhibitors display new technologies and new products, achieve precise communication and docking between companies and buyers, and strive to open up new platforms and new channels for corporate marketing.
Porcelain tiles are the main building ceramics products in Yangcheng production area
During the opening ceremony, a series of themed activities such as "Extraordinary Craftsmen" entering Joe's Flower Opening Ceremony will be held, and industry celebrities will gather at the scene.
After the Xiamen Fair, on September 18, this Yangcheng Ceramics Expo will also hold the "2020 Yangcheng Ceramics Industry Development Summit Forum". At that time, the industry's top experts and celebrities will Gathering together, ideas collide and "sparks fly". Industry policy analysis, trend sharing, technical explanations, marketing training, etc. accurately assist the trade matching between enterprises and buyers.
2018 Yangcheng Ceramic Industry Development Summit Forum Site
This "Yunshang Yangcheng Ceramics Expo" will last for one year. During this period, the displayed products will be updated at any time, so that new products of exhibitors can be displayed in a timely manner, and buyers and dealers can place orders at any time.
By creating a "cloud + offline" dual-line integrated exhibition, Yangcheng Ceramics Expo will be promotedIt will extend to the cloud, promote traditional enterprises to embrace the Internet, promote brands, and drive trade recovery.
Daily ceramics exhibited at Yangcheng Ceramics Expo
02 Six major advantages of Yangcheng Ceramics Expo’s online exhibition
At present, under the situation that many domestic traditional building ceramics production areas have changed government policies and the number of production lines continues to shrink, Yangcheng Ceramics has made great strides in industrial development with the support of all parties and the continued holding of the Yangcheng Ceramics Expo. progress.
At present, there are 21 architectural ceramics manufacturers in Yangcheng production area, with 31 production lines, an annual ceramic tile production capacity of 200 million square meters, and an annual output value of approximately 5 billion yuan.
Yangcheng Ceramics Expo is extremely popular
"Ceramic Information" learned from the organizing committee of the 3rd Yangcheng Ceramics Expo that in order to better coordinate the promotion of epidemic prevention and control and economic and social development, and adhere to the strategic direction of high-end, marketization, and specialization, Vigorously promoting the joint development of ceramic exhibition economy and brand economy, this year's Yangcheng Ceramics Expo will present six major highlights.
First, 365 days × 24 hours online exhibition, seamless connection between enterprises and buyers on the cloud. Build an exclusive flagship store for the enterprise, with virtual exhibition hall, brand promotion, new product display, online communication, interactive community, cloud activities and other functions to fully meet the needs of investment promotion, design and material selection, project expansion, international trade and other needs. .
Qiao's French Flowers at Yangcheng Pottery Expo
Second, six themed exhibition halls can quickly match precise needs. To quickly and accurately match buying and selling needs, six themed exhibition halls including the Glaze Hall, Ceramic Tile Hall, Daily Ceramics Hall, Special Ceramics Hall, Ceramics Supporting Hall, and Xiamen Fair Theme Hall have been set up to comprehensively display the latest developments in the field of building ceramics. Products, cutting-edge technologies and excellent brands, buyers can quickly find the brands & products they want when entering the store. At the same time, they can also contact sellers and post their needs with one click.
Specialized colored glaze at Yangcheng Ceramics Expo
Third, scenario-based interactive community allows buyers and sellers to communicate at close range. Corporate information and needs are quickly released, community squares interact with each other frequently, and cloud activities are linked and triggered. Close communication between buyers and sellers is no longer difficult.
Fourth, 10+ cloud activities to share the industry feast. < /p>
Fifth, multi-channel targeted communication and all-round brand promotion. Relying on the 25-year industry big data resources of the organizer "Ceramic Information" and the 300,000+ professional buyer database accumulated in the previous two exhibitions for precise promotion, through "website + WeChat public account platform + new media matrix + social The "group" model provides precise promotion and communication, and strongly links with 100+ omni-channel domestic and foreign cooperative media, covering the entire industry in a cluster to help brand promotion.
Brick carving products at Yangcheng Ceramics Expo< /span>
Sixth, help enterprises reduce costs and increase efficiencyMeet diverse exhibition needs. Offline exhibition booth decoration, product transportation, various personnel and other costs are eliminated. Manufacturers communicate directly, reducing intermediate communication costs. Corporate image, products, technologies and solutions can be displayed in an all-round way, easily achieving brand promotion, For diverse needs such as new product launches and business negotiations, you can also get a customized data report after the exhibition.
Currently, the preparations for the 3rd Yangcheng Ceramics Expo are in progress, so stay tuned!
