In the current market environment, how to cater to the trend of centralized procurement, give full play to the resource integration advantages of the business platform, and empower the development of the entire customization and all-material industry to a greater extent is the key question for China (Zibo) Ceramics Headquarters and Customization Industry Base. The direction of thinking and efforts.
Discuss and cooperate together to seek a better future
On May 28, Wang Baoxiang, executive vice president and secretary-general of the China Building Decoration and Renovation Materials Association, led a conference on ceramics, architectural coatings, diatom mud, ceilings, doors and windows curtain walls, metal decorative materials, wallpapers and wall coverings, customized soft decorations, and smart kitchens. The secretaries-general of each branch, represented by sanitary ware, elastic flooring, construction plastics and water supply and drainage, as well as high-quality self-contained materials companies across the country, visited Zibo for on-the-spot investigation and research on the regional investment environment, as well as China (Zibo) Ceramics Headquarters and self-contained customization As the northern marketing strategic headquarters of home building materials companies, the industrial base has a more intuitive understanding of the platform value it plays in promoting corporate channel development, brand promotion, resource integration, etc.
Wang Baoxiang, executive vice president and secretary-general of the China Building Decoration and Renovation Materials Association, pointed out that at this stage, the industry is gradually moving towards an era of great integration. China (Zibo) Ceramics Headquarters and Complete Customization Industry Base, as a high-end business platform, is in the process of resource sharing, It has outstanding value in industrial agglomeration and cross-border integration, which can greatly empower the growth of enterprises. The association will work with the platform to play a leading service role, work together to build the northern procurement hinterland for complete materials, and promote high-quality development of the industry.
The exchange session of "Gather platform resources and develop the northern market - Home Building Materials Enterprise Development Forum" was held under the chairmanship of Zhu Houju, Secretary General of the Ceramics Branch of the China Building Decoration and Renovation Materials Association. During the period, representatives of various enterprises spoke enthusiastically, focusing on industry development. We had in-depth exchanges with government leaders and project leaders on issues such as trends and investment environment. Everyone said that through the on-site visit, they deeply felt the charm of the China (Zibo) Ceramics Headquarters and Customized Industrial Base Platform in terms of scale, business layout, operation management, supporting facilities, and brand strength. They also expressed their appreciation for the high-quality business services of the project. The mature procurement base is impressive.
Multi-party linkage·coordinated development
The home building materials industry is already at the crossroads of transformation and upgrading. Whether it is the external economic environment, consumer group demand, or the development trend within the industry, profound changes are taking place. How to seize opportunities and face challenges is the key to home building materials. Issues that companies need to think about urgently.
In this regard, Ma Jie, general manager of China (Zibo) Ceramics Headquarters and Customized Customization Industry Base, said that the project focuses on the development trend of the entire customization industry chain and builds a complete customization business ecosystem with professional operations. The concept and team operation help the settled companies achieve brand incubation, industrial interconnection, and inclusive innovation, and create a northern business and trade core area for China's complete equipment industry.
In 2013, the project was launched in Zibo. Over the past seven years, with the support of the government and industry associations, efforts have been made to build the northern procurement hinterland of China's assembly industry, and its role as a platform has been recognized by all walks of life. Jia Min, director of Zibo Electronic Information and Equipment Manufacturing Industry Development Center, Xia Lei, deputy director of Zibo Investment Promotion Bureau, Tang Haijun, deputy director of Zibo Industry and Information Technology Bureau, Zhu Xiaojie, deputy director of Zichuan District People's Government, and other leaders attended the event. He also introduced the regional business environment and industry overview at the scene, saying that in recent years, governments at all levels in Zibo City have accelerated the precise transfer of industries, using platform thinking and ecological thinking concepts to promote the transformation and upgrading of traditional industries represented by building materials. He warmly welcomes all enterprises Come invest and start a business.
Song Chaomou, deputy secretary-general of the Ceramics Branch of the China Building Decoration Materials Association and secretary-general of the Shandong Building and Sanitary Ceramics Industry Association, mentioned in his speech that China (Zibo) Ceramics Headquarters and Complete Customization Industry Base has been driven by the headquarters economy. We are committed to giving full play to the advantages of resource aggregation and "going out and bringing in" to help enterprises develop online and offline channels and promote their brands. The various tasks are carried out in a sound and impressive manner, and are gradually promoting the integrated development of the entire industry chain of home building materials.
Resource Sharing·Integrated Innovation
On the day of the event, Ma Jie, general manager of China (Zibo) Ceramics Headquarters and Customized Industry Base, accompanied the delegation to visit the Haier Smart Home business platform. Not only did everyone experience the industry-leading smart home appliances, but they also felt the difference Haier brings in different scenarios. solutions, customized and personalized exclusive home decoration concepts.
Zibo has always been known as the porcelain capital in the north of the Yangtze River, with a strong industrial foundation and profound cultural heritage. It is the largest ceramic production base and logistics distribution center in the north of the Yangtze River. The inspection team also conducted on-site visits to the two companies Wanhao and Mingyu in the Haier COSMO Industrial Park. According to the survey, everyone was deeply impressed by the standardized factory buildings and high-end intelligent equipment, and said that Haier COSMO Industrial Park deeply integrates intelligent manufacturing with traditional industries, allowing Zibo Building Ceramics to develop rapidly, and also giving our home building materials companies in other fields a start. It has served as a good demonstration, allowing us to see Zibo City’s determination to reshape its industrial advantages.
On the morning of May 22, the government’s two sessions report summarized the work in 2019, affirming that technological innovation in the past has driven the upgrading of traditional industries, and that in the next key tasks in 2020, "Internet +" will be comprehensively promoted. Driven by this year's epidemic, Internet+ has reached a new height, and traditional offline activities have also entered the "cloud era."
In order to help companies tell their stories online, we build an "Internet + entity" marketing model. Feng Ruxia, investment director of China (Zibo) Ceramics Headquarters and Customized Industrial Base, announced during the event that this year, in addition to offline exhibitions, China Jiangbei Ceramics Expo and Trade Fair will extend to the cloud to create an "online + offline" dual The online exhibition integrates the resources of home building materials companies and buyers, builds a cloud display platform, promotes traditional companies to embrace the Internet, promotes brands, and drives trade recovery. On May 28, the 2020 Online Porcelain Expo and Complete Equipment Collection Festival officially launched investment promotion. From July 8 to August 8, the first phase will be online, and from August 9 to September 9, the second phase will be online. .
With the care and support of the government and associations, China (Zibo) CeramicsThe headquarters and custom-made industrial base will continue to exert the value of "one area and six platforms" to help corporate brand incubation, channel development, industrial innovation and cultural, technological, and information exchanges, and quickly empower companies to build a "Northern Marketing Strategic Headquarters" and deeply cultivate Jiangbei. market.
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