China Ceramics Network News Twenty years of hard work; twenty years of prosperity; twenty years of innovation and leadership.
In the past 20 years, turbulence has been turbulent, the market has been ups and downs, ushering in new life and saying goodbye to history; 20 years, time has passed by, and the light and shadow have changed, a new brand has completed a gorgeous transformation, showing the beauty of turning from a cocoon into a butterfly.
At the end of the 20th century, riding on the east wind of reform and opening up, all walks of life stepped into the fast lane of development. The ceramic construction industry also flourished in this fertile soil, gradually establishing China's status as the world's largest ceramic construction country. Here comes the heyday and glory of the industry. The 20-year development history of Romario is the condensed development history of the building ceramics industry, showing a vivid picture of the building ceramics industry advancing from simple and crude barbaric development to maturity and perfection.
Romario’s 20-year development journey has embarked on a path of innovation and leadership. The craftsmanship keeps improving, the concept keeps pace with the times, the model becomes more advanced and unique, the production is transformed and upgraded, and multiple carriages keep pace with each other.
Process innovation drives product upgrade and iteration
In 1999, Romario tiles were born, and the building ceramics industry was booming with polished tiles. Romario set its sights on the field of antique tiles that had not been touched by the industry, and opened the brand development channel with the category of antique tiles. From focusing on antique tiles, Research and development, launching the marble tile category before the industry, has always been at the forefront of product research and development, and the production technology has also become more and more advanced.
Faced with an industry situation in which homogenization is becoming more and more serious, creating product differentiation is an important driving force to enhance brand competitiveness. Romario seeks to break through through innovative processes. From the traditional simple processes of the general public to today's Leading the world in innovative technology, with core technologies such as 10-channel digital inkjet technology, full-body fabric technology, multi-stone, multi-faceted and multi-texture, ultra-flat diamond glaze technology, DSI digital engraving technology, three-dimensional soft light technology, etc., with the craftsmanship spirit of excellence, innovative products Craftsmanship to create exclusive high-quality products.
Technological innovation, the process of intelligence is unstoppable
After the 21st century, the Internet has become widely popularized, science and technology have disrupted and innovated, and intelligence has continued to accelerate. This has subsequently triggered a major change in the direction of manufacturing production, and the optimization and upgrading of production has developed toward intelligence. Despite this situation, due to theSwitching from traditional production lines to smart production lines is a high-cost innovation, leaving the industry generally in a wait-and-see state, with few brands daring to be the first to take advantage. Whether it rides the tide of the times or remains stagnant has become a watershed for brands in the new era.
Facing the unstoppable trend of intelligence, Romario did not hesitate to take the lead in starting the process of intelligence. In 2011, the grand plan was initially launched. In 2018, the intelligent industrial park covering an area of 800 acres with a total investment of 1.2 billion yuan was completed and put into operation. It took the lead in leading the intelligent manufacturing of the industry and successfully realized the gorgeous transformation from manufacturing to intelligent manufacturing.
Conceptual innovation opens up a new era of simplicity and luxury
Looking around, there are many brands on the market. Under the trend of modernism, the advocated style is covered by the mainstream directions such as simplicity and light luxury. Romario is the one who proposes innovative and recognizable style concepts amidst the sameness.
Based on international fashion and new era consumer demand, Romario tiles takes "walking with classic art" as its brand concept, integrates the pursuit of modern home aesthetics, creatively proposes "modern minimalist luxury", and advocates "modern simplicity". The modern simple luxury lifestyle with the core characteristics of ", simplicity, fashion, elegance, refinement, texture, lightness and comfort" accurately defines the concept of modern simple luxury. Romario integrates cutting-edge and avant-garde design concepts into classic art, leads innovative development with innovative concepts, and fully integrates simple and luxurious style into design, products, and displays, making it shine in the industry.
Model innovation fully stimulates market vitality
"Final victory" is still the development strategy of most ceramic companies, with variousSuch terminal activities emerge in endlessly, but most of them change the soup without changing the medicine. Behind the illusion of fanaticism is a bleak ending. Insufficient sustainability and weak marketing effectiveness are the fatal weaknesses of the traditional marketing model.
There is still smoke in the terminal. As early as 2013, Romario has launched a series of model innovations based on market changes. Using cultural heritage as the carrier and consumer experience as the touch point, it has created an exclusive series of brand promotion activities to empower Terminal market, enhance terminal vitality. Today, "Champions' Appointment" and "Dancing in China" have become Romario's unique labels. After the test and experience of the market, Romario's innovative marketing model has always radiated strong vitality and has become the leading brand of terminal marketing. Important engine.
Over the past twenty years, Romario has gathered every bit of it into a spirit of craftsmanship and persistence in innovation, focusing on brand growth with a future perspective, innovating efficiently, and achieving youth. Today, Romario sets out again, forging ahead in the future journey, across the world!
(This article is provided by the enterprise)
