In recent years, the competition in ceramic terminal stores has become fierce. From store display to customer service, from reaching people to channel construction, how to effectively use social traffic, innovate channels, and attract consumers in an all-round way has become the focus of many brands and terminals. focus.
On September 4, the Laideli Ceramics Regional Summit Exchange Conference with the theme of "Channel·Change" was held at Lu'an Wancheng Yunhan Hotel. Group Marketing Consultant Fu Shizhuang, Group Chairman Assistant Zeng Junhua, Laideli Ceramics Brand general manager Zhou Yan and other leaders as well as agents from surrounding areas of Anhui attended this event to discuss channel reform.
▲Activity site
The trust and reliance of the new generation of consumer groups on professional design has given designers the market and voice in the new generation of home furnishing market. The designer channel has also become one of the important sales and promotion channels for home building materials companies.
▲Chen Chengfeng, company promotion manager
Chen Chengfeng, manager of the company's promotion department, explained the reasons for building a designer channel from the current hot topic - finely decorated houses. He analyzed that with the implementation of the policy of finely decorated houses, market share has been diverted, and the renovation of second-hand houses, private luxury homes, and commercial spaces have become new breakthrough points for the terminal. Terminals need to seize the opportunity to integrate resources, increase opportunities for dialogue with designers, and seize traffic entrances through designers.
“Use the hearts of young people to feel the needs of young people, and approach young people in the way they like.” Zeng Junhua, assistant to the chairman of the group, pointed out the importance of store image and positioning of specialty products through the example of innovative marketing of luxury brands. . Call on terminals to actively implement store standards and use the display of specialty products to get closer to the younger generation of consumers.
▲Zeng Junhua, Assistant to the Chairman of the Group
In today's market, the fission of terminal channels has already begun. Every service provider is studying the needs of consumers. Only by understanding the needs of consumers can we win the future.
▲Zhou Yan, General Manager of Laideli Ceramics Brand
Zhou Yan, General Manager of Laideli Ceramics Brand, gave a speech on the theme of "Survival in Change". He focused on analyzing the changes in the ceramic industry, dealers and the market, and explained the top ten distribution channels, stores, management, and teams in an in-depth and simple way. The business breakthrough model guides dealers on how to survive changes and develop through survival.
▲Zou Bangwen, general manager of Lu'an Laideli Ceramics
On the occasion of the conclusion of the China Residential Designer Program (Lu'an Station), Zou Bangwen, general manager of Lu'an Laideli Ceramics, shared his experience in developing designer channels. He believes that designer channels cannot be established overnight. You must make more trips and make more contacts to guide designers to visit stores and impress designers with sincere service.
▲Taking a group photo
Learn through communication and make progress through learning. In the future, Laideli will continue to strengthen dialogue with manufacturers, bring them closer, realize empowerment channels, and achieve win-win sharing!
(Enterprise feed)
