2016 In 2017, Song Xiaobao said, "Eating noodles with horseradish is a new fashion, and I want to lead it." This opened the consumption era of "eating noodles with horseradish". After that year, many niche restaurants such as exotic, special, heavy, and fancy restaurants appeared in the catering market, leading the catering trend in recent years. If it is said that this is the merit of the sketch, it is indeed a bit exaggerated; but although the sketch is entertainment, it is also a portrayal of life and feedback from reality, but the creator has summarized this trend.
2019 The economic and market situation in 2017 is not very optimistic, but there are many phenomena worthy of attention. For example, in the consumer market, especially the prices of commodities represented by pork and fruits continue to rise, the mobile phone market has transformed from product-based products to service-based profitability, and the recent competition for sneakers, etc. If I were to choose one sentence to summarize the fashion trends of 2019, I personally think it would be more appropriate to use “eating fruit and grabbing sneakers on the phone”. This is a market phenomenon and a consumption trend, which also reflects the relationship between products, consumption, and price.
Let’s talk about eating fruits and meat first. In the first half of the year, the prices of fruits and meat increased at a high level. Many people said that they could not afford them, but they had to buy them. On the one hand, they were necessities of life, and on the other hand, they were necessary to buy because of the upgrading of consumption. According to predictions by relevant departments, the price increase of pork is likely to continue to expand in the second half of the year, while fruit prices show signs of falling due to seasonality. Putting aside the price and supply issues, we will also see another phenomenon. As long as the concept of "earth" or "pollution-free" is added to the fruit, vegetable and meat, the price is more than 20% higher than similar products, such as native pigs, native eggs, and non-polluted fruits and vegetables. Environmental hazard vegetables, soilless cultivation, etc. Since daily necessities are all pursuing high quality in products, industrial products should be transformed to truly cater to consumption upgrades.
Today I was listening to the news while driving in the morning and learned about the problems caused by Apple APP charging. Apple was also vividly compared to "the domineering Apple" by the host. The reason is that Apple mobile phones charge a 30% commission for Internet medical care, which has caused many platforms to no longer be updated. Apple is not the only one with high commissions on the platform. For example, why is our driving fee so expensive? The commission will not be lower than that of Apple. It is still the current online sales. Regarding Apple reports, what I like is the analysis of its operations by the main shareholders, not the commission itself (if they talk about a 30% commission, I would also feel bad). This year, firstly, Apple no longer announces mobile phone sales, and secondly, its biggest revenue growth is not hardware, but services. This is not only true for Apple, but also for the entire consumer market. The main reason is that consumers have shifted from material needs to service satisfaction. They no longer care too much about the product itself, but have turned to spirituality and services.level. Therefore, it is becoming more and more difficult to simply sell products, or there may be no way out. This is also the difference in market formats we see today. The industry or business status of selling products is declining year by year, and may even withdraw from the public eye.
Finally Talk about grabbing sneakers. A pair of sneakers costs about 700 to 800 yuan, or even lower. The price of the recently launched limited edition sneakers is 1,190 yuan, and has been raised to 19,200 yuan. And they are still out of stock, so they stay up late, set up tents, and queue up. , high prices, Internet and other kinds of robbery have also benefited a group of people. It is said that some people earn 100,000 a month through robbery on behalf of others. Sneakers are an ordinary consumer product, but with limited edition, they become a luxury product. Why don't these manufacturers mass-produce them so they can sell more? In fact, they all know that selling more does not necessarily mean making more. The incident of snatching sneakers is somewhat contrary to the logic of industrial manufacturing and sales, but it also reflects consumers' desire for product uniqueness.
Therefore, in the future, ordinary satisfaction will depend on cost advantages and channel bonuses, while unique needs will depend on the product itself and its own symbols.
Eat Grabbing sneakers on mobile phones while holding fruits is a trend. I wonder if Song Xiaobao can still lead it. But consumption changes have become inevitable, and we can also get a lot of inspiration from them.
