On April 23, the specially designed negative ion tiles teamed up with star designer Meng Ye to The "Mengjian Star·HOUSE2019 Star Designer Meng Ye Joint Series New Product Launch Conference" was held in Guangzhou.
At the just-concluded 33rd Foshan Ceramics Expo and the 2019 Tanzhou At the Ceramics Exhibition, healthy ceramic tiles and negative ion ceramic tiles were the main products promoted by many exhibitors.
The earliest memory of negative ion ceramic tiles
When talking about healthy ceramic tiles, the category of negative ion ceramic tiles is a topic that cannot be avoided .
Based on the information mastered by Zhongtaojun, we specially designed negative ion ceramic tiles and Oceano ceramic tiles. Ceramics is one of the earliest companies to develop negative ion ceramic tiles. Specially introduced on the official website of negative ion ceramic tiles: In 2004, it jointly developed negative ion ceramic tiles with Sun Yat-sen University; in 2007, it won the national invention patent certificate; in 2016, it was officially upgraded to“Specially Negative Ion Ceramics" has become the first ceramic tile brand in the industry to include negative ions in its brand name.
Oceano Ceramics began to develop negative ion ceramic tiles around 2005 and achieved success. In 2008, "A healthy ceramic tile production method that can release negative ions" invented (designed) by Zheng Shulong, Tang Qi and Wang Yong of Oceano Ceramics won the "First Foshan Patent Award" Excellent Award selected by the Foshan Patent Office award.
With the series of promotion of special negative ion ceramic tiles and Oceano ceramics in the terminal market The action of negative ion ceramic tile products, negative ion ceramic tiles are gradually being recognized by people, and good market feedback has also attracted many ceramic companies to enter the field of negative ion ceramic tiles.
Counting from the time when negative ion tiles were specially developed in 2004, negative ion tiles have already 15 years have passed, 15 spring and autumn years, carrying many memories of our building ceramics industry:
Polished tiles have already "stepped down from the altar";
Marble tiles have been deeply rooted in the minds of consumers;
Fully polished glaze was also popular for a while;
Microcrystalline stones have gradually become the memory of pottery builders;
The modern antique trend is gaining momentum;
New categories such as soft light tiles and porcelain polished tiles are gaining more and more attention Loved by many businesses;
Ceramic slabs were extremely popular at the Tanzhou Exhibition;< /span>
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In these memories, negative ion ceramic tiles are naturally indispensable. Nowadays, with the spread of negative ion ceramic tiles, especially in recent years, and consumers' pursuit of healthy home life, negative ion ceramic tiles have already deeply penetrated the concept of healthy home into the minds of consumers.
Negative ion ceramic tiles that have long been the focus of the industry
According to the people involved in the special negative ion ceramic tiles, the negative ion ceramic tiles are added into the ceramic tiles. It contains a mineral called tourmaline, which can react with water molecules in the air to produce negative ions, which can purify the air. The tourmaline mentioned here is also called limestone. A major feature of this mineral is that it can effectively absorb fine particles in the air (such as PM2.5).
In terms of functional tiles, in addition to negative ion tiles, there are also heating tiles, sterilization tiles Ceramic tiles, deodorizing tiles, temperature and humidity regulating tiles, quantum energy tiles and other functional tiles are recognized by the market because of their mature technology, stable production and complete channels.
According to market feedback, negative ion ceramic tiles have already formed a trend in the ceramic industry. Many ceramic companies, including some well-known ceramic companies, have begun to enter or have already entered the field of negative ion ceramic tiles.
A set of survey data shows that there are currently many major promotions of negative ion ceramic tiles in the industry Brands include Special Anion Ceramics, Dongpeng Ceramics, Nobel Ceramics, Champion Ceramics, Fragrant Anion Ceramics, Todd Ceramics, Qingkong Ceramics, and unpatented brands include Xinzhongyuan Ceramics, New Dongyuan Anionic Ceramics, and Red Sailboat Ceramics (a brand of Xin Donglong), Yici negative ion ceramic tiles, Heineken Ceramics (Xin Donglong)Jincheng's brand), Xiejin Ceramics, Kanoer Ceramics (Xiejin's brand), Jana Ceramics (Xiejin's brand), Banwan Ceramics (Xiejin's brand), etc.
Different brands have different investment levels and technical levels in the field of negative ion ceramic tiles , and even the understanding of the product itself is very different. Relevant professionals analyze that there are currently three main types of negative ion brands: marginal balls, patent applications, and non-patented ones.
Can negative ion tiles still be arbitrary?
The large-scale outbreak of negative ion ceramic tiles will begin in 2016. This year is specially ·Anion tiles ushered in an explosion, and won the "Best Ceramic Headquarters Exhibition Hall" and "Top Ten Brands Preferred by Designers" awards at the third BRIC Awards in January 2017! In 2018, Louvre Ceramics released the "2018 Spring and Summer Series of New Products, the First New Generation of Negative Ion Tile Products"; Leju Ceramics launched ecological negative ion tiles based on the first generation of antibacterial ceramic tiles, adding the function of stimulating negative ions; Shengka Ceramics , Taode Ceramics and other brands also have negative ion ceramic tiles...
Negative ion ceramic tiles have become a craze in the industry in recent years. In addition to the many companies producing negative ion ceramic tiles in the Foshan production area, information from the Gao'an production area shows that the number of negative ion products in the Gao'an production area has increased since 2017. Starting in September, large-scale competition ushered in. In the second half of 2017, Xinruijing Ceramics launched the first negative ion ceramic tile production line in the production area. Huan, ASUS, Roewe, Xin Zhongyuan, New Horizon, Gome, Hengdali, Carome and many other ceramic companies have entered the market one after another. The product types are rich and diverse, but most of them are mainly full-body marble, and even formed a "thrown" Wherever there are glazed tiles, there is a craze for negative ions.
In the face of such a prosperous production of negative ion ceramic tiles, in sharp contrast However, there are strange phenomena in the negative ion ceramic tile sales market, which have not been well solved. Some industry media have revealed six strange phenomena in negative ion ceramic tile terminals:
1. Regardless of the detection value, they are called negative ion tiles;
2. Negative ion detectors are different in authenticity;
3. The sales staff knows little about negative ion ceramic tiles;< /strong>
4. The price gap between negative ion ceramic tiles is huge;
5. The marketing is too exaggerated and unbelievable;< /strong>
6. The efficacy of negative ion ceramic tiles has been questioned.
This is largely because there are no national standards for negative ion ceramic tiles. On October 10, 2018, the review meeting for the two national standards for China's building materials and home furnishing industry, "Antiion Ceramic Tiles" and "Antiion Ceramic Tiles Health Grade Classification and Labeling" drafted and compiled by Xinjincheng Industrial Group, was held in Beijing, China. The meeting passed the award numbers: T/CBMCA 004-2018, T/CBMCA 005-2018, which marks the birth of professional standards for the negative ion ceramic tile industry!
The release of these two standards has filled the gap in the quality of negative ion ceramic tiles in the field of building ceramics in my country. It can be based on industry gaps in standards and has guiding significance for effectively standardizing market promotion and sales. It clarifies the health grade standards corresponding to the concentration of induced negative ions in negative ion ceramic tiles, and puts forward practical and measurable basis, which effectively restricts the exaggerated and false propaganda of some companies in the market to confuse consumers, and ensures the reliable quality of domestic ceramic tiles on the market. , safety and environmental protection, and escort the healthy and steady development of China's ceramic industry.
Can one company dominate the negative ion ceramic tile industry in the future?
At present, negative ion ceramic tiles have gradually formed sales, and as a well-known brand of negative ion ceramic tiles- —Specialized ▪ Negative ion ceramic tiles. With the help of negative ion ceramic tiles, sales performance and brand influence have achieved great growth despite the poor overall market situation of the industry.
This has also prompted many ceramic companies to move closer to the direction of negative ion ceramic tiles, but then With the formulation and implementation of national standards, the phenomenon of tens of millions of people flocking to the field of negative ion ceramic tiles will also be solved.
However, as the concept of health gradually penetrates into the minds of consumers, many ceramic companies Then change your thinking and start from the healthy functional type. Since 2018, many well-known ceramic companies have successively launched functional ceramic tiles with health appeal, such as Zhuoyuan energy bricks promoted by Zhuoyuan Ceramics, quantum energy ceramic tiles launched by Aode Ceramics, and Jinyitao Ceramics in 2019 In March of this year, Sunshine Energy Bricks were launched. In the final analysis, they use healthy tiles to impress consumers.
Will these ceramic tile categories with healthy and functional features become negative ion ceramic tiles? A strong competitor in the future? Let's wait and see...
